Koru Nutrition is committed to the welfare of stags during velvet removal, and supports the extensive scientific research the New Zealand Deer Industry have completed on the subject.
We begin by working with local farmers on the Canterbury plains who raise a top tier herd of free grazing red deer. We get our deer velvet directly from select farms to ensure ethical treatment of the animals with collection at precisely the right time, when the nutritional content is at its peak.
Without velvet removal stags can injure themselves, other animals or people.
The New Zealand Deer Industries research findings underpin the Code of Practice for the Welfare of Stags during the Removal of Velvet, published by the government's Animal Welfare Advisory Committee. The Code was developed in association with the New Zealand Veterinary Association and animal welfare groups.
The Code of Practice, in turn, forms the basis of a training and certification programme managed by the National Velvetting Standards Body (NVSB).
This programme specifies that in New Zealand, velvet may only be removed by a veterinarian or by a certified farmer who has successfully completed the veterinarian-supervised training programme.
Key points of the NVSB certification programme are:
Quite fitting, isn't it, considering New Zealand's clean green natural image, exquisite scenery, adventure, culture and friendly people. New Zealand’s pure unscathed countryside has made the perfect pathway for many of the world’s highest quality farmed animals. While sheep are clearly the livestock of choice here, farmers also raise deer.