Koru Deer Velvet


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Made in New Zealand

Pure Velvet Fx contains 100% premium New Zealand deer antler velvet, made exclusively from high yielding segments of top-grade deer velvet. Freeze dried. No chemicals, fillers or binders.

Each bottle contains 60 capsules of 500mg pure New Zealand deer antler velvet per capsule. The recommended dose is 2 capsules per day. 1 in the morning and 1 at night.

Deer Antler Velvet has been proven to act as a natural adaptogen, restoring homeostasis to an unbalanced body by helping where it is needed.

Scientific research indicates that deer antler velvet may have beneficial effects related to:

  • improvement in general health
  • increase in blood supply and circulation
  • reduction of blood pressure
  • increase in energy levels and endurance
  • increase in muscular development and strength
  • improvement in flexibility and joint mobility
  • increase in muscle recovery
  • prevention and reduction of inflammation
  • improvement in sexual health
  • development of the skeletal system
  • stimulation of the immune system function
  • improvement in mental health
  • anti-ageing effects 

Discover the wonders of PURE VELVET Fx

Sustainable Red Deer Antler Velvet from the South Island of New Zealand.

Pure Velvet Fx

Pure NZ Deer Antler Velvet

Vet Verified Farms

Advanced Extraction

Cold Pressed

Superior Quality

Pure Velvet Fx is a non-formulated, single ingredient product that has been sustainably sourced in New Zealand.

It has a multitude of health benefits, such as immune function support, blood pressure and cardio health and cholesterol balancing. It is also recognised for its anti-inflammatory properties and positive effect on joint ill-health.

Almost everyone can benefit from Pure Velvet Fx to support general health, to restore an ailing body, or to improve physical function and performance.

What is Deer Antler Velvet?

Deer antlers are quite extraordinary. They are the only mammalian appendages capable of continuous renewal. The 'velvet' covering is a nutrient delivering network needed to grow the antlers. While in the growth phase, they are full of biologically active substances beneficial to overall well being.

When processed properly, deer antler velvet is a natural, nutrient-dense superfood containing the most concentrated source of widely-diversified nutritional substances ever found in the plant or animal kingdom. There is nothing else like it on the planet!

Deer antler velvet is a truly unique superfood, containing the most concentrated source of widely-diversified nutritional substances ever found in the plant or animal kingdom.

Why Deer Antler Velvet?

Deer antler velvet is a unique superfood rich in protein, growth factors and lipids. It contains 40 key compounds and 400 active ingredients, including the powerful protein Insulin-Like Growth Factor 1 (IGF-1) - the hormone that is produced naturally in the human body and circulates in the blood - vital to healthy physical and cognitive function.

It has been used for thousands of years in Asian cultures to boost the body’s natural defences by supporting healthy immune function and is clinically shown to deliver a wide- range of benefits to support:

  • Growth and development in children
  • Immune defences
  • Flexibility and joint mobility
  • Bone and joint health
  • Bone strengthening
  • Muscular development, strength and recovery
  • Sexual health
  • Mental health
  • Blood supply and circulation
  • Normal blood pressure
  • Younger looking skin

Deer antler velvet is also widely used by athletes to support improved performance through muscle enhancement, increased energy levels and stamina. More and more athletes are looking to deer velvet as a training aid, a promoter of recovery after physical activity and injury, and possibly an injury preventive.

Vet Verified Farms

Pure Deer Velvet is produced from carefully selected, naturally healthy, free grazing deer. To create the highest quality Pure Deer Velvet, we start with the highest quality animals. There is no better deer stock than our heard of red deer in the Canterbury in the South Island, New Zealand.

Our deer are raised naturally. We do not use growth hormones, ever. Antibiotics are only used to treat a deer that is ill and are not administered as part of their regular care. Deer antler velvet is a renewable resource, as deer antlers regenerate naturally once a year.

Our deer are raised in humane conditions and in full compliance with government regulations. The New Zealand deer industry is committed to the welfare of stags during velvet removal (known as 'velvetting') and has invested in extensive scientific research programmes to ensure that best practice.

Cold Processing Methods

Pure Deer Velvet is cold processed using methods designed to maintain and increase potency, resulting in a supplement that is vastly superior to any other product on the market. We do not use chemicals or heat, both of which are destructive to deer antler velvet components.

We take great care to ensure that our products are of the highest possible quality.


Q. What is Deer Velvet?

A. Male deer or stags grow antlers which are deciduous, meaning that they fall off and regrow each spring. Deer Velvet is the name given to the antlers during the early stages of growth when the soft, cartilage-like tissue is covered with a furry coating.

Q. What are the health benefits of Deer Velvet?

A. Deer Velvet has been described as a body supporter, probably because the established health benefits include; improved circulation, immunity to cold and flu, joint health, relief from arthritis, accelerated injury recovery, treatment of anaemia, and general well-being. The prepared powder can be used by people of all ages and has few known adverse effects.

Q. What part of the antler has the most velvet?

A. Maintenance dose: Take one to two capsules twice daily as a food supplement or as professionally advised.

Acute dose: Take three capsules twice a day with a main meal.

We recommend taking Pure Velvet Fx with food, preferably immediately before a meal.

One capsule should be taken at each end of the day, for example with breakfast and with the evening meal, to allow consistent uptake by the body.

Q. Are there any Contraindications?

A. As with all dietary supplements, you should seek professional advice if you are on prescription medication (for example blood-thinning drugs, especially Warfarin), before consuming Pure Velvet Fx.

Q. Are there any drug interactions?

A. Pure Velvet Fx is a natural food supplement; you should not exceed the recommended daily dose unless otherwise advised by your healthcare professional.

Q. Are there any adverse reaction/ side-effects?


Pure Velvet Fx has few known side-effects.

According to Haines and Suttie:

“Remarkably few data on contraindications for velvet are available..... However, the fact that velvet has been used by young and old, male and female alike for 2,000 years with few reports of adverse effects is evidence that velvet is a relatively safe preparation......Velvet antler can have a hypotensive (lowering of blood pressure) effect. Therefore anyone with a cardiac abnormality or abnormal blood pressure should consult a doctor before taking velvet antler in case the use of velvet exacerbates their problem. Some consumers have reported nose bleeds after taking velvet.” S R Haines and J M Suttie. Deer Velvet Technical manual Version 6.3 (July, 2009), Scientific Information Relating to Use of Deer Velvet as a Dietary Supplement. Deer Industry New Zealand.

Pg 87.

As with any food product, some people may experience allergic reactions. If you experience adverse reactions while taking Deer Velvet, you should stop taking the supplement and consult a healthcare professional.

Q. Does it improve sexual function?

A. Recommended for centuries by traditional Chinese health practitioners to enhance male strength, stamina and virility, Pure Velvet Fx does indeed offer many health-giving properties.

Clinical trials have demonstrated its usefulness for increasing muscle strength, endurance and possibly cardiovascular fitness. These are relevant to sexual function because muscle tone and vascular health are fundamental to erectile function in men. Think of it like the hydraulic braking system in a car: the integrity of the system is essential for effective braking. However, a weakness or leak in the hydraulic system makes the brake-pedal feel soft and spongy, and braking becomes unreliable at best! It is the same with the human vascular system, during an erection the system has to be able to tolerate a certain amount of pressure to make the sexual experience prolonged and enjoyable.

Naturally, Deer Velvet would produce the added benefit of improved sexual function provided there is no underlying health issue.

Q. Is There Any Scientific Research

A. A great deal of research has been conducted in the last 70 years. In New Zealand in particular, most research has been carried out by AgResearch by a team led by Dr J M Suttie.

“In New Zealand, where the standards of deer farming rank among the best in the world, deer velvet has great potential as a dietary supplement that can be used to complement conventional Western therapies.”

S R Haines and J M Suttie. Deer Velvet Technical manual Version 6.3 (July, 2009), Scientific Information Relating to Use of Deer Velvet as a Dietary Supplement. Deer Industry New Zealand. Pg 11-13.

Q. How is Deer Velvet harvested or collected?

A. New Zealand’s positively regulated deer industry is trusted for its commitment to farming excellence with an emphasis on animal welfare and management, and the traceability and sustainability of its products. In addition, Koru Nutrition ensures that our deer products are harvested under humane conditions to protect and promote animal well-being. The animal is given a small amount of local anaesthetic before the antlers (velvet) are removed by a trained professional.

Q. Are the animals harmed when the antlers are removed?

A. No, the animals are not harmed in any way; in fact, early removal of the antlers prevents the injury of other animals during the mating season, when stags often compete for dominance. The removal of the antlers (velvet) is carried out by trained specialists with an emphasis on animal welfare and to ensure maximum re-growth in the following season.

Q. What are the capsules made of?

A. Koru Nutrition’s Pure Velvet Fx capsules are all high-quality capsules made from gelatine.

Q. What should I do if I notice my supplements have a strong odour?

A. Pure Velvet Fx is a concentrated form of natural food and as such may have a noticeable smell. The smell is a result of the high potency of the active substances in the product.

Take the supplements as directed on the label; if however you are not happy with the results please contact us via email.

Q. Should I take these supplements while I am pregnant?

A. If you are pregnant or planning to become pregnant you should consult your health professional for advice before taking any supplements.


Customer satisfaction is our priority.

If you're unhappy with any of our products,
simply return it within 60 days of delivery
and we’ll give you a full refund.

It’s that simple!

For all enquiries please email - info@korunutrition.co.nz or call 0800 99 99 80

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